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Thursday, July 28, 2011

[Inside AdSense] Sulit.com.ph lifts revenue by 50% using Custom Search Ads on...

Sulit in Filipino means "worth it" and refers to the deals available on Sulit.com.ph. The site helps users in Philippines locate, buy, and sell products online. Co-founder RJ recently spoke to us to describe how he optimized AdSense performance and revenue by moving from AdSense for Content to Custom Search Ads on the search result pages of Sulit. As a refresher, Custom Search Ads is a special feature that allows publishers to monetize their search results pages with targeted and customizable search ads similar to those found on Google.com.

Inside AdSense: Can you tell us a little about how and when www.sulit.com.ph got started?
RJ: Sulit.com.ph started as a project for my then-girlfriend and now-wife Arianne and I in 2006. We launched it as an experiment to understand the online market potential for our business and we wanted to determine which category the users were looking for and where we could invest as an online business.

After a few months, the traffic to the website started to grow which made us decide to push through with the classified ads site. The decision to move ahead with Sulit.com.ph proved to be a great call as Sulit has become one of the most visited websites in the Philippines today. Our purpose was to help connect Filipino buyers and sellers online, in a marketplace if you may.

IA: What role does AdSense play in your business?
RJ: By November 2006, the traffic to the website had started to increase. Since this was a bootstrap project, we did not have any business model in place at the beginning. I was using AdSense on some of my smaller websites and understood the value of having AdSense on our site. So we decided to monetize the site by using AdSense. We signed up for an account in November 2006 and got our very first AdSense check in February 2007. It was easy to use and the returns helped us grow our experiment to a full blown corporation. AdSense served as our primary revenue source while we were growing the business.

IA: Why did you decide to try out Custom Search Ads on your pages?

RJ: I received an optimization tip from the AdSense team suggesting I maximize revenue by changing from AdSense for content to AdSense for search on my search result pages. AdSense for content was an effective system as it displayed related ads to the content of a webpage. AdSense for search takes the relevancy to a whole new level and hence its more effective. The code allows us to display ads related to what the user is actually searching for. It benefits us by providing value to our users. When our users see related ads and no clutter on our search result pages, we guarantee return and loyal visitors which in turn helps our business grow.

And since the the ads are relevant we've seen more click and this helps us to continue providing this free service through the revenue we generate through AdSense.

IA: What were the results? Would you recommend this strategy to other publishers?

RJ: It surprised me that it is possible to serve advertising that gives value to our users. It allowed us to add more development resources in tweaking and adding more innovative features to Sulit.com.ph which is helping to get more and more users to use the website.

I'd recommend that other publishers who have a search based site consider optimizing revenue by adding Custom Search Ads on the search results. If the ads are appropriately positioned, it will provide a great user experience and also ensure that you maximize your Google AdSense returns. I would also recommend that you test the ad units on your site since you the publisher will know how the user responds, and navigates through your site best.

Since the implementation of Custom Search Ads on our site we've seen a 50% increase in our overall revenue through AdSense, which is fantastic!

If you have a search-based site, we encourage you to learn more about Custom Search Ads and apply to use the feature.

Posted by Amrita Kamat, AdSense Partnerships Specialist

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Posted By Inside AdSense Team to Inside AdSense at 7/28/2011 09:15:00 AM

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News: Kodak EasyShare Sport C123 12 MP Waterproof Digital Camera with 2.4-Inch LCD – Blue (New Model)

Kodak EasyShare Sport C123 12 MP Waterproof Digital Camera with 2.4-Inch LCD – Blue (New Model)

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News: HQRP Wall AC DC Power Adapter compatible with Gateway DC-T50 Digital Camera plus Euro Plug Adapter

HQRP Wall AC DC Power Adapter compatible with Gateway DC-T50 Digital Camera plus Euro Plug Adapter

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Products trademarked HQRP® are marketed and sold exclusively by Osprey-Talon. Compatible with: Gateway DC-T50

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Electronics: Startech Dual Fan Hard Drive Cooler Black 5.25=?UTF-8?B?4oCzIA==?=Drive Bay

Startech Dual Fan Hard Drive Cooler Black 5.25″ Drive Bay

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Startech Dual Fan Hard Drive Cooler Black 5.25″ Drive Bay


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StarTech.com 3.5-Inch USB 2.0 to SATA USB 2.0 External Hard Drive Enclosure – SAT3510U2V (Silver)



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News: Sony Cyber-Shot DSC-W570 16.1 MP Digital Still Camera with Carl Zeiss Vario-Tessar 5x Wide-Angle Optical Zoom Lens and 2.7-inch LCD (Pink)

Sony Cyber-Shot DSC-W570 16.1 MP Digital Still Camera with Carl Zeiss Vario-Tessar 5x Wide-Angle Optical Zoom Lens and 2.7-inch LCD (Pink)

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Capture life as it happens with ’s Cyber-shot DSC-W570. To make sure you get that perfect picture, the easy-to-use DSC-W570 boasts a Sweep Panorama feature, SteadyShot image stabilization, and Smile Shutter technology. The 5x and powerful 16.1 megapixels ensures vibrant, high-quality snapshots. Plus, the 720p HD movie mode with optical zoom lets you capture every movement. Easy on the eyes, the fun design and small size makes Cyber-shot your go-to digitalcamera.

Sony Cyber-Shot DSC-W570 16.1 MP Digital Still Camera with Carl Zeiss Vario-Tessar 5x Wide-Angle Optical Zoom Lens and 2.7-inch LCD (Pink)


Reviews: IS IT SAFE TO DRINK COUGH SYRUP WHEN ITS CLEAR?

IS IT SAFE TO DRINK COUGH SYRUP WHEN ITS CLEAR?

Question by fidelia o:
Is it safe to drink cough syrup when its clear?

My sister is sick and she took some cough syrup that was clear.. but on the label it stated for “diabetics” i was questioning if its safe to nevertheless take it the medicine?


——————————————

Answer by russell
It should be. Simply because it states it’s for diabetics, possibly signifies that it just has really tiny (or no) sugar added.

Answer by NYCWoman
If it is a prescription medicine offered to an individual else in the household it is not excellent for her to take it. If it is specifically for a diabetic person, there might be a thing in that medication that she cannot have. You want to call a pharmacist (at the extremely least) to get the appropriate cough medicine for whatever your sister is going via. To use medication meant for an individual else can truly be much more hazardous than valuable. Take care.

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Give your own answer to this question beneath!

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News: Sony Cyber-shot TX1 TV Commercial – Firefly

Sony Cyber-shot TX1 TV Commercial – Firefly

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Electronics: SanDisk Cruzer 8 GB USB 2.0 Flash Drive SDCZ36-008G-A11

SanDisk Cruzer 8 GB USB 2.0 Flash Drive SDCZ36-008G-A11

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SanDisk Cruzer 8 GB USB 2.0 Flash Drive SDCZ36-008G-A11


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Electronics: SanDisk Cruzer 8 GB USB 2.0 Flash Drive SDCZ36-008G-A11

SanDisk Cruzer 8 GB USB 2.0 Flash Drive SDCZ36-008G-A11

  • Take it all with you – on reliable USB flashdrives
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  • Ideal for video – the easy way to store, share and play your favorite video files
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Print

SanDisk Cruzer 8 GB USB 2.0 Flash Drive SDCZ36-008G-A11


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Electronics: Clickfree Automatic Home Backup C2N 1 TB USB 3.0 Desktop External Hard Drive, 1037N3 (Piano Black)

Clickfree Automatic Home Backup C2N 1 TB USB 3.0 Desktop External Hard Drive, 1037N3 (Piano Black)

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News: Sony Cyber-Shot DSC-HX7V 16.2 MP Exmor R CMOS Digital Still Camera with 10x Wide-Angle Optical Zoom G Lens, 3D Sweep Panorama, and Full 1080/60i HD Video (Blue)

Sony Cyber-Shot DSC-HX7V 16.2 MP Exmor R CMOS Digital Still Camera with 10x Wide-Angle Optical Zoom G Lens, 3D Sweep Panorama, and Full 1080/60i HD Video (Blue)

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Sony Cyber-Shot DSC-HX7V 16.2 MP Exmor R CMOS Digital Still Camera with 10x Wide-Angle Optical Zoom G Lens, 3D Sweep Panorama, and Full 1080/60i HD Video (Blue)


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News: Sony Cyber-Shot DSC-HX7V 16.2 MP Exmor R CMOS Digital Still Camera with 10x Wide-Angle Optical Zoom G Lens, 3D Sweep Panorama, and Full 1080/60i HD Video (White)

Sony Cyber-Shot DSC-HX7V 16.2 MP Exmor R CMOS Digital Still Camera with 10x Wide-Angle Optical Zoom G Lens, 3D Sweep Panorama, and Full 1080/60i HD Video (White)

  • HD 1080/60i with dual record of stills and movies
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  • R CMOS sensor for super low-light performance
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Get the right shot in those spur-of-the-moment moments with the . Using Superior Auto mode, the 16.2 megapixel digitalcamera will automatically select the right settings from 33 scene options ensuring your pictures are crisp and detailed. The 10x optical zoom means you can really get close to your subject. And 3D image shooting gives you a new dimension of creative capabilities.

Sony Cyber-Shot DSC-HX7V 16.2 MP Exmor R CMOS Digital Still Camera with 10x Wide-Angle Optical Zoom G Lens, 3D Sweep Panorama, and Full 1080/60i HD Video (White)


News: Makita TD020DSEW 7.2-Volt Lithium-Ion Cordless Impact Driver Kit

Makita TD020DSEW 7.2-Volt Lithium-Ion Cordless Impact Driver Kit

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Makita TD020DSEW 7.2-Volt Lithium-Ion Cordless Impact Driver Kit


News: Chef=?UTF-8?B?4oCZ?=s Choice 675 International Cordless Electric Hot Pot

Chef's Choice 675 International Cordless Electric Hot Pot

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Chef’s Choice 675 International Cordless Electric Hot Pot


Reviews: Q&A: I HAVE HAD ALLERGY WITH ALLOPATHIC MEDICATION. SO IS THERE ANY HOMEOPATHIC TREATMENT FOR WEIGHT LOSS?

Q&A: I HAVE HAD ALLERGY WITH ALLOPATHIC MEDICATION. SO IS THERE ANY HOMEOPATHIC TREATMENT FOR WEIGHT LOSS?

Question by Emmanuel Zachriya:
I have had allergy with Allopathic medication. So is there any homeopathic treatment for excess weight loss?

I have had allergy with Allopathic medication. So is there any homeopathic treatment for weight loss? Please offered me some trustable websites addressess of Homeopathic HCg.


——————————————

Answer by Salman
Yes y not homeopathic supplies many remedies for this u can go to these:

Answer by Aunt Jayne
You do not require anything but a excellent healthy diet program and exercising.
Consume numerous Tiny balanced meals per day and get at least 20 minutes of physical exercise each and each day.
Keep away from junk food. You will lose your excess weight.
Check out the Canada Foods guide to aid you figure out wholesome meals.

Answer by Sophie Kai
Confident. Homeopathic HCg is superior for Weightloss. The Exclusive HCG Diet regime Excess weight Loss formula is Homeopathic, which is nothing at all short of science meeting nature. For centuries science has employed and confirmed these approaches to be efficient and secure.
You ought to go via

http://hcgbottle.com/,

hcginfo.com/,
www.weightloss.org/, are the renowned web sites which provides all informations about homeopathic HCG.

——————————————
Give your personal answer to this question beneath!

Popularity: unranked

News: Gardena 8803 3-Inch Lithium-Ion Cordless Grass Shears Accu 80

Gardena 8803 3-Inch Lithium-Ion Cordless Grass Shears Accu 80

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Gardena 8803 3-Inch Lithium-Ion Cordless Grass Shears Accu 80


News: VTECH 2 HANDSET CORDLESS ANSWER SYS – CALLER ID – CS6429-2

VTECH 2 HANDSET CORDLESS ANSWER SYS – CALLER ID – CS6429-2


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News: Wireless Sensor Bar for Wii Cordless Infrared with Timer Function

Wireless Sensor Bar for Wii Cordless Infrared with Timer Function

  • Timing function
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  • Compatible with Nintendo Wii

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This TIMING sensor bar is totally DIFFERENT from some regular sensor bars. It has the following unique features:

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3. Long distance up to 8 feet, enjoy you Wii gamestores anywhere in your room

4. Low consumption – 18day of servi

Wireless Sensor Bar for Wii Cordless Infrared with Timer Function